On Thursday, June 6th, Southwest Airlines announced an increase in the prices of their early check-in and upgraded boarding services. This change is part of a regular evaluation of pricing based on market trends and customer demand aimed at generating incremental revenue. The Texas-based carrier has adjusted the cost of upgraded boarding services to range between $30 to $149 per passenger per segment, up from a previous cap of $80. This service allows passengers to secure boarding positions from A1 to A15, enabling them to board the plane first and choose their seats.
In addition to the upgraded boarding, Southwest has also raised the price for EarlyBird Check-In. This service now ranges from $15 to $99, a significant increase from the former cap of $25. EarlyBird Check-In allows passengers to improve their boarding position by checking in 36 hours before departure, which is 12 hours ahead of the general boarding process. The airline operates an open seating policy, meaning that passengers choose their seats based on their boarding order. Families with children board after Group A, while some customers with disabilities may preboard. The general boarding follows with Group B and then Group C, each group containing 60 positions.
The airline issued a statement explaining that the price range increase is a result of their regular evaluation of pricing for ancillary products based on market trends and customer demand. This adjustment is expected to generate additional revenue to support the company.
The announcement of the price hikes occurred a few weeks after Southwest Airlines CEO Bob Jordan mentioned that the carrier was considering changes to its boarding and seating processes to improve its current financial position.
In response to ongoing financial challenges, Southwest is also withdrawing from several airports, including Houston’s George Bush Intercontinental Airport, Bellingham International Airport in Washington, Cozumel International Airport in Mexico, and Syracuse Hancock International Airport in New York. These operational changes are part of a broader strategy to control costs.
Moreover, the company is implementing other cost control measures, such as limiting hiring and offering voluntary time off programs. Southwest anticipates ending the year with 2,000 fewer employees compared to the end of 2023. These steps are being taken to ensure the airline’s financial stability amid industry challenges.
Despite these changes, Southwest Airlines continues to perform well in terms of passenger numbers. In the first quarter, the carrier flew more than 32.8 million revenue passengers. This demonstrates the airline’s resilience and ability to attract customers, even as it navigates financial adjustments.
